Apple currently carries out a major revamp of the iPhone every two years (hence the “iPhone X” and “iPhone XS” releases). However, Nikkei Asian Review is reporting that Apple could be getting ready to switch to a three-year cycle.
What would be the effect of switching to a three-year cycle?
See also: iOS 10: Ten features it needs to stay ahead of Android
According to the report, the reason behind this is down to the smartphone already doing what most people want it to do, and a slowing market is another factor.
Let’s think about the possible effect that this could have on iPhone sales.
Well, the most obvious scenario would be that iPhone sales would fall. After all, people love new stuff.
But the data says something different. Here’s a…