Another brick in the wall for the mobile ad-blocking wars: Yandex has opened up its Android browser to third-party ad blocking extensions.
The browser already had Yandex’s own ad-blocking tech built in but the Russian tech giant is now releasing an API for developers of content filtering software to further expand the capabilities for browser users to control what they do and don’t see.
Yandex’s Android browser is popular in Russia — with daily active users of around five million.
The company also has an iOS browser. “We are indeed considering supporting external ad-blockers on iOS,” said a spokeswoman.
“In general, we see a huge problem in irritating ads on all platforms and would like to reach a balanced solution, where we improve experience for all parties…