Pokemon Go is a hit at Hot Topic, but hardly happening at Home Depot


As Pokemon Go moves into the real-world partner marketing business with McDonald’s, one might wonder what businesses potentially stand to gain the most from association with Niantic’s world dominating location-based collect’em game. Well, Red Robin should plan a Squirtleburger™, if data gathered by location analytics firm Placed is any indication.

The company used info gathered from its opt-in audience of app users to figure out where people with Pokemon Go installed were shopping and eating, leading to a ranked index of which real-world U.S. retailers and restaurants are trainer favorites – and which ones are Pokemon poison.

To on one’s surprise, teen thirst emporium Hot Topic is the most popular according to Placed’s data, while the top restaurant is Red Robin, as…

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