Proxy raises $1.6 million to kill the card key, and make the internet of things more accessible


A startup called Proxy has raised $1.6 million in seed funding to help people use internet-enabled devices of every kind without all the annoying login processes and standalone apps for each separate device.

Proxy’s cofounders Denis Mars and Simon Ratner said they were inspired to create their technology, in part, by the overwhelming number of IoT devices seen in recent years at industry trade shows from smart home appliances to building management systems.

“We wanted to be in a world where you could walk up to anything and start using it without having to sign in. We saw this explosion of devices and just thought, do I need an app for every bloody thing? There’s got to be a better way,” Mars said.

A better user experience was seen in the Disney MagicBand, the…

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