Ford recruits Alibaba to help break into China’s electric vehicle industry


Ford has put a lot of focus on China’s electric vehicle market — with a local joint venture expected to lead to 15 electric or hybrid models on sale in the country by 2025 — and today the automotive giant announced a tie-in with Alibaba to fulfill its ambitious goals.

The scope of alliance is fairly broad and vague at this point, but a large chunk of  the”strategic collaboration” appears to be based around developing a direct sales channel to reach consumers in China.

Alibaba is the country’s largest e-commerce firm that’s best known for its Taobao marketplace and T-Mall service for brands. The alliance could see Ford utilize T-Mall to sell cars to consumers — the company has sold items like cargo jets via Taobao before — but there could be room for…

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