Prose raises $5.2 million for custom shampoo

Whether your hair is straight, curly, color-treated or oily, the texture is unique. And a newly launched startup called Prose thinks your hair products should be, too.

Prose is working with hair salons and stylists to build custom formulations for clientele. They’ll not only take into account a person’s hair type but whether their city has pollution, wind or humidity. Prose will also work with customers who want their products to be Vegan or GMO-free.

The New York-based startup is raising $5.2 million to kick off its launch. The round is led by Forerunner Ventures, with participation from Correlation Ventures. Existing investors include Lerer Hippeau Ventures and Maveron, with its total capital raised amounting to $7 million.

CEO Arnaud Plas used to work at L’Oreal and said…

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