GM said to pilot peer-to-peer car sharing through its Maven brand

Automaker General Motors is said to be planning a new peer-to-peer car rental service, similar to existing offerings by Daimler-backed Turo and startup Getaround, to debut as early as this summer according to Bloomberg. The service will debut in a test pilot set to begin this summer, under GM’s Maven mobility sub-brand, per the report, and will allow GM car owners to list their vehicles on the platform for short-term rental by other users when not in use.

This would be a variation on the Maven approach, which has focused thus far on on-demand short-term rentals of GM-owned vehicles, similar to how Zipcar or Enterprise CarShare works. Maven has also branched out into all-in rentals for service economy workers via its Maven Gig program, and now it looks like it could be further…

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