Windows 10, Android and iOS: Gearing up for the next ecosystem battle

How big is big enough? One hundred million users? A billion users?

Big numbers are back in the news, as Microsoft confirms there are now nearly 700 million devices running Windows 10. Microsoft, of course, had an original target of one billion devices running Windows 10 within three years of its launch.

That gives it until the end of July to hit that magic one billion, which is looking very unlikely considering its current trajectory, although really it’s long been assumed that Microsoft was going to miss this goal, largely because of its decision to pull out of smartphones.

When the one-billion goal was floated in 2014, Microsoft had acquired Nokia’s smartphone business and was positioning Windows 10 on mobile as an…

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