A new app called Siempo wants to un-addict you from your smartphone and its numerous attention-stealing apps. To do so, Siempo replaces an Android device’s homescreen, while also taking advantage of a number of design principles to push distractions further away, and give you more control over your notifications.
The startup, which launched a few weeks ago on Google Play, actually began as a hardware company.
A hardware startup shifts to software
In 2015, the original co-founders Andreas Gala and Jorge Selva began developing a minimalist feature phone device called Minium, in response to their concerns with today’s always-on culture. But designing hardware from scratch is hard, so they pivoted to making a mindful smartphone called Siempo using an existing handset from…