Salesforce deepens data sharing partnership with Google

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google . That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google BigQuery. Today, the two cloud giants announced the next step as the companies will share data between Google Analytics 360 and the Salesforce Marketing Cloud.

This particular data sharing partnership makes even more sense as the companies can share web analytics data with marketing personnel to deliver ever more customized experiences for users (or so the argument goes, right?).

That connection certainly didn’t escape Salesforce’s VP of product marketing, Bobby Jania. “Now, marketers are able to deliver meaningful consumer experiences powered by the…

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