Snap is reportedly about to launch its own gaming platform

Snap is seeking to explore new ground as it tries to outrun Instagram’s efforts to copy its features. Its newest effort may be building out a bona fide hub for gaming inside Snapchat, according to a new report from The Information. The platform will launch later this year, the report says, and Snap is already signing on game publishers to participate in its efforts.

We reached out to Snap for comment.

The news makes a lot of sense, given the efforts Snap has increasingly been pouring into its own Lens Studio software for developers to create its specialized AR filters. Snap reportedly bought a web-based 3D game engine last year, called PlayCanvas, which would serve as a good backbone for even more robust developer tools.

It’s not clear from the report…

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