Twitter lets advertisers “takeover” the Explore tab

Twitter is ready to squeeze a lot more money out of its trending topics. After minimizing its mediocre Moments feature and burying it inside the renamed Explore tab, Twitter is now starting to test Promoted Trend Spotlight ads. These put a big visual banner equipped with a GIF or image background atop Explore for the first two times you visit that day before settling back into the Trends list, with the first batch coming from Disney in the US.

These powerful new ad units demote organic content in Explore, which could make it less useful for getting a grip on what’s up in the world at a glance. But they could earn Twitter  strong revenue by being much more eye-catching than the traditional Timeline ads that people often skip past. That could further fuel Twitter’s turnaround…

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