As facial recognition technology becomes pervasive, Microsoft (yes, Microsoft) issues a call for regulation

Technology companies have a privacy problem. They’re terribly good at invading ours and terribly negligent at protecting their own.

And with the push by technologists to map, identify and index our physical as well as virtual presence with biometrics like face and fingerprint scanning, the increasing digital surveillance of our physical world is causing some of the companies that stand to benefit the most to call out to government to provide some guidelines on how they can use the incredibly powerful tools they’ve created.

That’s what’s behind today’s call from Microsoft President Brad Smith for government to start thinking about how to oversee the facial recognition technology that’s now at the disposal of companies like Microsoft, Google, Apple and government…

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