Kegel trainer startup Elvie is launching a smaller, smarter, hands-free breast pump

Elvie, a Berlin-based startup known best for its connected Kegel trainer is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra.

Even with all the innovation in baby gear, breast pumps have mostly sucked (pun intended) for new moms for the past half a century. My first experience with a pump required me to stay near a wall socket and hunch over for a good twenty to thirty minutes for fear the milk collected might spill all over the place (which it did anyway, frequently). It was awful!

Next I tried the Willow Pump, an egg-shaped, connected pump meant to liberate women everywhere with its small and mobile design. It received glowing reviews, though my experience with it was less than stellar.

The proprietary bags were hard to fit in…

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