When the initial buzz of Portal finally dies down, it’s the timing that will be remembered most. There’s never a great time for a company like Facebook to launch a product like Portal, but as far as optics go, the whole of 2018 probably should have been a write-off.
Our followup headline, “Facebook, are you kidding?” seems to sum up the fallout nicely.
But the company soldiered on, intent to launch its in-house hardware product, and insofar as its intentions can be regarded as pure, there are certainly worse motives than the goal of connecting loved ones. That’s a promise video chat technology brings, and Facebook’s technology stack delivers it in a compelling way.
Any praise the company might have received for the product’s execution, however, quickly took a…