Stoop is looking to provide readers with what CEO Tim Raybould described as “a healthier information diet.”
To do that, it’s launched an iOS and Android app where you can browse through different newsletters based on category, and when you find one you like, it will direct you to the standard subscription page. If you provide your Stoop email address, you’ll then be able to read all your favorite newsletters in the app.
“The easiest way to describe it is: It’s like a podcast app but for newsletters,” Raybould said. “It’s a big directory of newsletters, and then there’s the side where you can consume them.”
Why newsletters? Well, he argued that they’re one of the key ways for publishers to develop a direct relationship with their audience. Podcasts are…