WhatsApp could wreck Snapchat again by copying ephemeral messaging

WhatsApp already ruined Snapchat’s growth once. WhatsApp Status, its clone of Snapchat Stories, now has 450 million daily active users compared to Snapchat’s 188 million. That’s despite its 24-hour disappearing slideshows missing tons of features including augmented reality selfie masks, animated GIFs, or personalized avatars like Bitmoji. A good enough version of Stories conveniently baked into the messaging app beloved in the developing world where Snapchat wasn’t proved massively successful. Snapchat actually lost total daily users in Q2 and Q3 2018, and even lost Rest Of World daily users in Q2 despite that being where late stage social networks rely on for growth.

That’s why it’s so surprising that WhatsApp hasn’t already copied the other big Snapchat feature,…

Read Story

Related Post