Barnes & Noble hopes book lovers give Nook another look with new $50 tablet


Barnes & Noble Nook 7-inch tablet

With its Kindle Fire 7, Amazon has created a cheap entryway into its ecosystem of Kindle e-books and Prime shopping. For $50 — or sometimes as low as $30 — the Fire is as much a marketing vehicle as it is a tablet, made all the more transparent by the company tacking on “special offers” as a standard feature unless you pay more to remove them.

It’s a strategy that’s worked extremely well, with book-selling rival Barnes & Noble continually attempting to reproduce it with its Nook devices. Unfortunately for B&N, Nook tablets have never generated the heat of the Fire, leading to all kinds of issues for the company. Nonetheless, the bookseller has kept the…

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