Apple's iPhone XR: Bad marketing or sneakily clever?

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A communication problem?


James Martin/CNET

It happened during Christmas dinner.

I took out my iPhone XR to check a text — surely someone was finally wishing me a Merry Christmas — and one of my wife’s relatives asked: “What’s that?”

“It’s an iPhone XR,” I replied, sinking, as many people do, to the Eks-R pronunciation.

“What’s that?” she replied.

I paused, a touch stumped for an explanation. Doesn’t everyone know about iPhones the minute they’re released — and often before?

“Well, it’s the newest iPhone,” I said.

“Never heard of it,” she replied. “Never seen one either.”

My thoughts…

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