Apple loses the plot with iPhone XR


Color me indifferent.

(Screenshot by ZDNet)

Happy new trade war.

Apple CEO Tim Cook believes that trade tensions incited by the US have contributed to a slowing iPhone market in China.

This isn’t, though, the whole story.

Last week, it was worth wondering whether Apple was having trouble marketing three new iPhones, all more advanced than the iPhone X.

And then it released a new ad for the iPhone XR.

Also: The 10 best smartphones of 2018

Here we have hordes of humans wearing variously-colored jumpsuits, parkouring through a tough neighborhood.

Because that’s what you do in…

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