Tim Cook to Apple employees: iPhone activations in US, Canada set new record

After Apple cut its Q1 revenue forecast by $9bn, CEO Tim Cook reminded employees in a memo obtained by Bloomberg that there are still some bright points, including a record number of new iPhone activations in the US and Canada on Christmas day. 

The note about record activations comes as Apple for the first time did not report quarterly unit sales of the iPhone, which it’s done since the launch of the iPhone in 2007. However, Cook admitted to staff that Apple didn’t set a new record for iPhone sales in Q1. 

The memo, aimed at pepping up staff after cutting its revenue outlook for the first time since 2002, reiterated Cook’s note to investors that it missed its target due to lower…

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