Ford is shutting down its Chariot shuttle service

Ford is shutting down Chariot, the shuttle startup that it purchased just two years ago that was supposed to be a part of the automaker’s fresh effort to move beyond the traditional business of buying and selling cars.

Chariot will end service on commuter routes in the U.K. on January 25, according to a company update Thursday. Other commuter routes in New York and San Francisco will cease by February 1. The dynamic shuttle service also had an enterprise business, which were routes with corporate and transit companies. Those enterprise routes in Austin, Chicago, Denver, Detroit and Seattle, will begin winding down by early March.

Chariot wouldn’t provide many details about why the service was shutting down except to allude to failing ridership…

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