A first look at Twitter’s new beta app and its bid to remain ‘valuable and relevant’

Twitter has made a name for itself, at its most basic level, as a platform that gives everyone who uses it a voice. But as it has grown, that unique selling point has set Twitter up for as many challenges — harassment, confusing way to manage conversations — as it has opportunities — the best place to see in real time how the public reacts to something, be it a TV show, a political uprising, or a hurricane.

Now, to fix some of the challenges, the company is going to eat its own dogfood (birdfood?) when it comes to having a voice.

In the coming weeks, it’s going to launch a new beta program, where a select group of users will get access to features, by way of a standalone app, to use and talk about new features with others. Twitter, in turn, will use data that it picks up…

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