With ThinkBook laptops, Lenovo hopes to catch eye of millennial workforce

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Lenovo ThinkBook

A foldable PC and AR/VR headset grabbed the headlines at Lenovo’s Accelerate press event, but a new laptop family also announced today will probably do more for the company’s bottom line in the short term. Combining the corporate bonafides of ThinkPads with the design flair of a certain other computer maker’s popular laptops, the ThinkBook lineup is explicitly designed for younger workers who need business essentials but crave them in an aesthetically pleasing package that doesn’t scream “cubicle occupant.”

Just how explicit is that pitch? Lenovo’s press release summarizes the latest entrants into the workforce thusly: “Comprised of Millennials and Gen Z, these two…

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