India’s ride-hailing firm Ola is now in the credit card business, too

A day after India’s largest wallet app Paytm entered the credit cards business, local ride-hailing giant is following suit. Ola has inked a deal with state-run SBI bank and Visa to issue as many as 10 million credit cards in next three and a half years, it said today.

The move will help Visa and SBI bank acquire more customers in India, where most transactions are still bandied out over cash. For Ola, which rivals Uber in India, foray into cards business represents a new avenue to monetize its customers, as TechCrunch previously reported.

With about 150 million users availing more than 2 million rides on its platform each day, Ola is sitting on a mountain of data about its users’ financial power and spends. With the card, dubbed Ola Money-SBI Credit…

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