Apple wants you to use your iPhone for three years… then 'do one last great thing with it'

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Apple’s latest ad encourages people who “have done great things” with their iPhone and who are “ready for something new” to “do one last great thing” with it and trade it in “so someone new can do their own great things with it.”

It’s one of those ads that tugs enthusiastically at the heartstrings, but scratch at the veneer and you realize that it’s crass commercialism.