TodayTix, a mobile ticketing company that makes it easy and relatively affordable to go to Broadway shows and other live performances, is announcing a new $73 million round of funding led by private equity firm Great Hill Partners.
The company was founded in 2013, and it served initially as the mobile equivalent of New York’s TKTS booths for discounted, last-minute theater tickets. TodayTix says it’s now sold more than 4 million tickets, representing 8 percent of annual Broadway ticket sales and 4 percent for London’s West End.
Beyond that, co-founder and CEO Brian Fenty said that a little over 10 percent of the tickets sold now fall outside “theater and performing arts, narrowly defined,” covering things like comedy shows and experiential theater.
“I think to the…