Instagram is killing Direct, its standalone Snapchat clone app, in the next several weeks

As Facebook pushes ahead with its strategy to consolidate more of the backend of its various apps on to a single platform, it’s also doing a little simplifying and housekeeping. In the coming month, it will shut down Direct, the standalone Instagram direct messaging app that it was testing to rival Snapchat, on iOS and Android. Instead, Facebook and its Instagram team will channel all developments and activity into the direct messaging feature of the main Instagram app.

We first saw a message about the app closing down by way of a tweet from Direct user Matt Navarra: “In the coming month, we’ll no longer be supporting the Direct app,” Instagram notes in the app itself. “Your conversations will automatically move over to Instagram, so you don’t need to do…

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