Apple has told developers to stop including third-party trackers in apps designed for kids — or they face having their apps pulled from the app store.
The tech giant quietly updated its guidelines for apps that are submitted to the app store’s kids category following the keynote address at its annual developer conference on Monday.
“Apps in the kids category may not include third-party advertising or analytics,” the new guidelines say. Previously, the guidelines only restricted behavioral advertising tracking.
Apple also currently prohibits apps in the kids category from including links that point outside the app or contain in-app purchasing.
Apple has come under fire for its recent marketing campaign claiming “what happens on your iPhone stays on your iPhone,” …