Welcome’s new app will do your travel planning for you

Welcome is a new app that CEO Matthew Rosenberg said is designed for a more spontaneous approach to traveling.

“What we’re going after is these millennials [and] Gen Z travelers who feel comfortable going in the moment,” Rosenberg told me. “Eighty-five percent of people aren’t even looking at activities before they arrive.”

So instead of asking travelers to create their own itineraries by browsing through a list of recommendations, Welcome builds the itinerary for them. When you’re planning to visit a destination, or when you’ve arrived and are wondering what the do, you can open Welcome and browse through a list of potential locations and activities, indicating which ones interest you. You can also browse recommendations from local experts, or ask for tips from…

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