It started with a hashtag. Amande de Cadenet, photographer, author, and TV host, was spending time with her sister, a director and photographer in her own right, when an ACLU study on the lack of diversity among directors was published in the NYT Magazine, with de Cadenet’s sister an interviewee in the cover story.
“It’s about damn time,” she said to her sister, launching a conversation that would re-route de Cadenet’s path forward. Her experience as a photographer herself, able to book editorial jobs but rarely getting paid gigs, cemented what she had just read in the magazine article.
“The glass ceiling was so low that I couldn’t get off my knees,” she explained of that time.
Over the next 48 hours she would design a logo and a font and contact everyone in her…