Snapchat announces new shows from Serena Williams, Arnold Schwarzenegger and others

Snapchat just announced that it’s making shows with big names like Serena Williams, Arnold Schwarzenegger and Kevin Hart, as well as online stars like Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks.

Snapchat launched its original content efforts two years ago, and today it’s unveiling a new program called Creator Shows. As  initially announced in the Hollywood Reporter, these will be first-person shows designed around individual creators.

For example, Schwarzenegger will be providing motivational advice in a show called “Rules of Success,” while Thompson will weighs in on fashion and lifestyle trends on “Trend or End” and Gray offers beauty advice on “Glow Up.”

The shows will begin airing this month. They’re all exclusive to Snapchat,…

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