Amazon tests a one-tap review system for product feedback

Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don’t have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon community of shoppers who are reliant on ratings and reviews to make better purchasing decisions.

If you have access to the new experiment, you’ll be able to just tap once to leave your star rating on any item, without having to fill out additional fields like a review title and written review, as previously required.

You’ll also be able to access these one-tap ratings from a number of places, including the “Your Orders” page on Amazon where you can tap the “Write a Review” button;…

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