Decentralized identity management platform Magic launches from stealth with $4M

For developers looking to quickly build identity management into their platforms, the most readily available options don’t stray far from the internet’s biggest, most data-hungry platforms.

Magic, a small SF startup building a decentralized blockchain-based identity solution, wants to create a seamless experience that feels similar to login workflows from apps like Slack and Medium where users are sent a link to that they can click to immediately log-in. Magic’s SDK allows developers to craft similar experiences to Medium and Slack without building them from scratch, leveraging authentication via blockchain key pairs that allows users to securely log-in across devices.

“Our identity these days is mostly controlled by Facebook and Google, what’s cool about this identity…

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