Google’s new ‘Verified Calls’ feature will tell you why a business is calling you

Google today is introducing a new feature for Android phones that will help legitimate businesses reach their customers by phone by having their brand name and reason for calling properly identified. The feature, known as “Verified Calls,” will display the caller’s name, their logo, a reason why they’re calling and a verification symbol that will indicate the call has been verified by Google.

The feature arrives at a time when spam calls are on the rise. U.S. consumers received 61.4 billion spam calls in 2019, according to a recent report from RoboKiller, representing a 28% increase from the prior year. The U.S. Federal Communications Commission also says that unwanted calls are its top consumer complaint.

Google’s new system gives legitimate businesses a way to share…

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