Facebook’s new Rights Manager tool lets creators protect their photos, including those embedded elsewhere

Facebook today is introducing a new tool that will allow rights holders to protect and manage their photos across both Facebook and Instagram. With the newly launched “Rights Manager for Images,” Facebook is offering creators and publishers access to content matching technology similar to what it introduced in 2016 to combat stolen videos. The new feature, which is available in Facebook’s Creator Studio, will allow rights owners to assert control over their intellectual property across Facebook and Instagram, including when the image is embedded on an external website.

As with Facebook’s existing Rights Manager for video content, creators who want to assert their control over their images will have to provide Facebook with a copy of the images they want to protect as well…

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