Pandemic accelerated cord cutting, making 2020 the worst-ever year for pay TV

The pandemic has accelerated adoption of a number of technologies, from online grocery to multi-platform gaming to streaming services and more. But one industry that has not benefited is traditional pay TV. According to new research from eMarketer, the cable, satellite and telecom TV industry is on track to lose the most subscribers ever. This year, over 6 million U.S. households will cut the cord with pay TV, bringing the total number of cord-cutter households to 31.2 million.

The firm says that by 2024, the number will grow even further, reaching 46.6 million total cord-cutter households, or more than a third of all U.S. households than no longer have pay TV.

Despite these significant declines, there are still more households that have a pay TV subscription than those that do…

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