Sony’s $5,000 3D display (probably) isn’t for you

Sony just announced a $5,000 3D display, but odds are it’s probably not for you. Primarily known for its consumer goods, the company is targeting creative professionals with the Spatial Reality Display — more specifically, those working in fields like computer graphics and visual effects for films. Basically it’s a way for artists to view their 3D creations without having to wear a VR headset.

The company’s not the first to offer up this kind of technology for a fairly niche audience. The Looking Glass display is probably the best-known offering in the space up to this point. But unlike that massive 8K screen, Sony’s product is actually designed for a single user — specifically as a screen for their desktop PC. Also, it kind of looks like an Amazon Echo Show.

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