Future raises $24M Series B for its $150/mo workout coaching app amid at-home fitness boom

With thousands of gyms across the country forced to close down during the pandemic, there’s been an unprecedented opportunity for fitness companies pitching an at-home solution. This moment has propelled public companies like Peloton to stratospheric highs — its market cap is about to eclipse $40 billion — but it has also pushed venture capitalists towards plenty of deals in the fitness space.

Future launched with a bold sell for consumers, a $150 per month subscription app that virtually teamed users up with a real life fitness coach. Leaning on the health-tracking capabilities of the Apple Watch, the startup has been aiming to build a platform that teams motivation, accountability and fitness insights.

via Future

Close to 18 months after announcing a Series A led by

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