France rebrands contact-tracing app in an effort to boost downloads

Don’t call it StopCovid anymore. France’s contact-tracing app has been updated and is now called TousAntiCovid, which means ‘everyone against Covid’. The French government is trying to pivot so that it’s no longer a contact-tracing app — or at least not just a contact-tracing app.

Right now, TousAntiCovid appears to be a rebranding more than a pivot. There’s a new name and some changes in the user interface. But the core feature of the app remains unchanged.

StopCovid hasn’t been a success. First, it’s still unclear whether contact-tracing apps are a useful tool to alert people who have been interacting with someone who has been diagnosed COVID-19-positive. Second, even when you take that into consideration, the app never really took off.

Back in June, the French…

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