Ankorstore raises $29.9 million for its wholesale marketplace

French startup Ankorstore has raised a $29.9 million Series A round (€25 million) with Index Ventures leading the round. Existing investors GFC, Alven and Aglaé are also participating.

Ankorstore is building a wholesale marketplace that connects independent shop owners with brands selling household supplies, maple syrup, headbands, bath salts, stationery items and a lot more. That list alone should remind you of neighborhood stores that sell a ton of cutesy stuff that you don’t necessarily need but that tend to be popular.

The company works with 2,000 brands and 15,000 shops. And the startup isn’t just connecting buyers and sellers as it has a clear set of rules. For instance, the minimum first order is €100, which means that you can try out new products without ordering…

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