Zephr raises $8M to help news publishers grow subscription revenue

Zephr has raised $8 million in a new funding round led by Bertelsmann Digital Media Investments (owned by media giant Bertelsmann).

The London-headquarteed startup’s customers already include publishers like McClatchy, News Corp Australia, Dennis Publishing and PEI Media. CEO James Henderson told me via email that rather than creating “a monolithic product that tries to do a bit of everything,” Zephr is “focused entirely on the experience and journey for the prospect or customer,” driving an average 150% increase in conversion rates and 25% increase in subscription revenue within the first six months.

Henderson added, “By offering the right product, package or message at the right time to the right person, Zephr improves conversion rates, drastically decreases churn…

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