Twitter is partnering with Snap to bring tweets into Snapchat with a native integration that both companies hope will push users away from screenshots and towards more interactive embeds.
Twitter users who are also logged into the Snapchat app on their phone will be able to access the functionality by tapping share on a particular tweet and navigating to the Snapchat icon where they’ll be able to share and react or comment on a Twitter post and send it to a friend or share on their story. The functionality will notably only work for tweets from public accounts, not protected ones.
The feature is rolling out on iOS for now, with Android integration “coming soon.”
Given how much content across Snapchat, Instagram, Facebook and Reddit originates from Twitter, it’s…