Amazon launches mobile-only, more affordable Prime Video plan in India

Amazon is doubling down on one of the biggest strengths of Prime Video streaming service: Aggressive pricing.

The e-commerce giant on Wednesday launched Prime Video Mobile Edition, an even more affordable tier of the on-demand video streaming service — now also bundling some mobile data.

Prime Video Mobile Edition, for which Amazon has partnered with Indian telecom network Airtel, will feature 28-day mobile-only, single-user, standard definition (SD) access to customers in India for Rs 89 ($1.22). This tier will include 6GB of mobile data that customers can consume during the subscription period. There’s also a slightly expensive plan for Prime Video Mobile Edition that will charge customers Rs 299 but will offer 1.5GB mobile data for each day of the…

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