Flipkart doubles down on rewards program, partners with 5,000 retail outlets in India

Flipkart on Monday launched SuperCoin Pay that its customers will be able to use across thousands of retail stores across the country as Walmart-owned e-commerce giant bets on its loyalty program to win and sustain its user base in the world’s second largest internet market.

The Bangalore-headquartered e-commerce giant said it had partnered with over 5,000 retail outlets including TimesPoints, Peter England, Cafe Coffee Day and Flying Machine across India to give its customers a “greater value and choice” to cash in on their Flipkart loyalty program, called SuperCoin Rewards. Flipkart customers earn these SuperCoins when they make purchases on the e-commerce platform.

Customers will be able to pay up to 100% of the bill value through SuperCoins,…

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