First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition

Elon Musk shrugging on a background with the Twitter logo

Illustration by Kristen Radtke / The Verge; Getty Images

General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon
Musk completed his $44 billion acquisition
of the social network on Friday (via
). The automaker says it’s pausing paid advertising on Twitter to evaluate “the direction of the
platform” under Musk’s leadership, but will continue to use the network to interact with customers.

“We are engaging with Twitter to understand the direction of the platform under their new ownership,”
an emailed statement provided to The Verge by GM spokesperson Dan Flores says. “As is normal course of
business with a…

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