BrandProject expands beyond the studio model with a new $43M fund

BrandProject — a firm that’s backed successful direct-to-consumer commerce startups like Freshly (acquired by Nestlé), Persona (also acquired by Nestlé) and Chef’s Plate (acquired by Hello Fresh) — is announcing that it has raised $43 million for what it says is its first traditional venture fund.

Founded by Andrew Black, who previously co-founded Virgin Mobile Canada and served as president of LEGO Americas, BrandProject has been investing from a $12 million fund tied to BrandProject Studio, where the money is just a small part of what’s being offered — apparently six of the firm’s eight team members are entirely focused on supporting startups, often serving as de facto CTOs, CFOs and CMOs.

With the new BrandProject Capital fund, the firm will be able to make…

Read Story

Related Post