Soona raises $10.2M to make remote photo and video shoots easy

Soona, a startup aiming to satisfy the growing content needs of the e-commerce ecosystem, is announcing that it has raised $10.2 million in Series A funding led by Union Square Ventures.

When I wrote about Soona in 2019, the model focused on staging shoots that can deliver videos and photos in 24 hours or less. The startup still operates studios in Austin, Denver and Minneapolis, but co-founder and CEO Liz Giorgi told me that during the pandemic, Soona shifted to a fully virtual/remote model — customers ship their products to Soona, then watch the shoot remotely and offer immediate feedback, and only pay for the photos ($39 each) and video clips ($93 each) that they actually want.

In some cases, the studio isn’t even necessary — Giorgi said that 30% of Soona’s…

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